The history of MUFYN is directly linked to its founder: Levy Gasparian. In love with music, DJ with a consolidated career in Rio de Janeiro, Brazil, Levy saw an opportunity of helping brands to differentiate in the market through music, back in 2007.
The concept of Musical Identity is created, which means a personalized music selection that communicates the brand’s essence. For us, the Musical Identity of a commercial establishment (store, restaurant, mall, hotel, etc.) must be capable of taking customers to the desired ambient, making the buying experience the best as possible.
The first software, Radio Ibiza, is currently installed in 3,700 points of sale and 350 segmented clients, maintaining a leading position in the Brazilian market.
In 2017, Levy Gasparian decided to expand its business and make it international. The Sensory Marketing agency, MUFYN- Music For Your Needs, is founded in Portugal. A bilingual company based in Lisbon and turned to the European market.
The first step of our job is to learn your history in order to transform it into music. Using a sensory strategy, through music and scents, we want to help you create the perfect ambience so that your establishment deliver to your clients what your brand wishes to communicate.